Privacy Policy

Equal Love is operated by TTB Software Development B.V., registered at the Dutch Chamber of Commerce under number KVK 77669703.

• VAT: NL861089364B01
• Address: Lagedijk 11A, 2064 KV Spaarndam, Netherlands
• Contact: info@equal.love

We recognise that information about your sexual orientation, gender identity, and romantic preferences is among the most sensitive data you can share. Under the GDPR, this data is classified as special category data (Article 9) and receives the highest level of protection.

• Explicit consent: We only process your identity data with your explicit, informed, and freely given consent. You can withdraw this consent at any time.
• Encryption at rest and in transit: All identity-related data is encrypted using industry-standard protocols both in storage and during transmission.
• Access restriction: Only essential systems access your identity data for matching purposes. Our staff cannot view this data without a justified reason.
• No third-party sharing: Your sexual orientation, gender identity, and pronoun preferences are never shared with third parties, advertisers, or data brokers.
• Right to erasure: When you delete your account, all identity-related data is permanently and irreversibly removed from our systems.

We collect data to provide you with a safe, personalised dating experience:

• Account data: name, email address, date of birth, password (hashed).
• Profile data: photos, bio, interests, icebreaker answers, location preferences.
• Identity data (special category): sexual orientation, gender identity, pronouns, relationship preferences.
• Usage data: interactions within the app, match preferences, communication metadata.
• Technical data: IP address, device type, browser, operating system, anonymised analytics.

• Contract performance (Art. 6(1)(b) GDPR): to provide our dating services to you.
• Explicit consent (Art. 9(2)(a) GDPR): for processing special category data such as sexual orientation and gender identity.
• Legitimate interest (Art. 6(1)(f) GDPR): for platform safety, fraud prevention, and service improvement.
• Legal obligation (Art. 6(1)(c) GDPR): to comply with applicable laws and regulations.

• To create and maintain your account and profile.
• To match you with compatible people based on your preferences and identity.
• To enable messaging and communication between matched users.
• To enforce our community guidelines and keep the platform safe.
• To send you service-related communications (you can opt out of marketing emails).
• To improve our services through anonymised, aggregated analytics.

We share your data only in the following limited circumstances:

• Other users: your profile information is visible to other users as part of the dating service. You control what is visible.
• Service providers: hosting, email delivery, and payment processing partners who are bound by data processing agreements.
• Legal requirements: when required by law, regulation, or valid legal process.
• Safety: to protect the safety of our users when we have a good-faith belief that disclosure is necessary.

We do not sell your personal data. We do not share your data with advertisers or data brokers.

We retain your personal data for as long as your account is active. When you delete your account, we remove your personal data within 30 days, except where we are legally required to retain certain records (such as transaction data for tax purposes, retained for up to 7 years). Anonymised, aggregated data that cannot identify you may be retained indefinitely for analytical purposes.

As a data subject, you have the following rights:

• Access: request a copy of your personal data.
• Rectification: correct inaccurate or incomplete data.
• Erasure: request deletion of your personal data ("right to be forgotten").
• Restriction: request that we limit the processing of your data.
• Portability: receive your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interest.
• Withdraw consent: withdraw your consent at any time for processing based on consent.

To exercise any of these rights, contact us at info@equal.love. We will respond within 30 days. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Your data is primarily stored within the European Economic Area (EEA). If data is transferred outside the EEA, we ensure adequate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

We implement appropriate technical and organisational measures to protect your data, including encryption, access controls, regular security audits, and staff training. While no system is 100% secure, we continuously work to protect your information.

We use essential cookies to keep you logged in and maintain your session. We use analytics cookies only with your consent to understand how our platform is used. You can manage your cookie preferences at any time through your browser settings or our cookie consent tool.

We may update this privacy policy from time to time. We will notify you of significant changes via email or an in-app notification. The date of the latest revision is shown below.

Questions about your privacy? Contact us: